My son is 11 months old and is always grabbing for my phone. He really liked the free version, so I thought it worth it to upgrade. At the young age of 1 he has learned to tap the egg to see the animal and tap the arrow to go on to the next. We work on saying the sounds together. It gives him a small amount of control, a small amount of screen time, and he’s learned cause and effect, and hand eye coordination. It’s very simple, no distracting banners, and my son enjoys it. A truly nice baby app. A lot of the others are too complicated for a 1yr old. We love this.